The online consumer is a very desirable one for home sellers, averaging higher incomes than their offline peers, and spending more on the homes they purchase. Below are key statistics that demonstrate the importance of this audience in marketing a home.
In the past year 66.9% of Americans used the Internet regularly and almost half of them (31% of the American population over 12) report going online every day. AC Nielsen and THE UCLA INTERNET REPORT	The wealthiest Americans ($100,00+ annual income) are the largest segment of the online population, with the average online shopper earning $65,000 per year. eMarketer and THE UCLA INTERNET REPORT
Baby Boomers and seniors are now the fastest growing segment of the Internet population, representing 20% of online users. Media Metrix	Women surpassed men as web users for the first time in the first quarter of 2000. Media Metrix
Homebuyers using the Internet are more satisfied with the homebuying process than traditional homebuyers. CAR	According to the NPD Group, property photos are considered extremely or very important among almost all consumers (92 percent).
Virtually all homebuyers who used the Internet in their home search found it to be valuable. NAR	Buyers who use the Internet spend 2 weeks working with a REALTOR®, one third the time it takes for traditional homebuyers. CAR
77% of homebuyers consider detailed property information "extremely valuable." NAR	67% of homebuyers believe using the Internet save them time in their home search. NAR
Nearly 3 out of 4 of respondents report convenience (73 percent) and being able to do research before talking to a Realtor (69 percent) were the top reasons given for searching for a new property online. NPD Group	Three out of ten consumers who are accessing the Internet are in the market to buy a new property or have been in the last six months. NPD Group for Media Metrix
*What is Traffic Rank? The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users (reach). As a first step, Alexa computes the reach and number of page views for all sites on the Web on a daily basis. The main Alexa traffic rank is based on the geometric mean of these two quantities averaged over time (so that the rank of a site reflects both the number of users who visit that site as well as the number of pages on the site viewed by those users). The three-month change is determined by comparing the site's current rank with its rank from three months ago. For example, on July 1, the three-month change would show the difference between the rank based on traffic during the first quarter of the year and the rank based on traffic during the second quarter
**What is Reach? Reach measures the number of users. Reach is typically expressed as the percentage of all Internet users who visit a given site. So, for example, if a site like yahoo.com has a reach of 28%, this means that if you took random samples of one million Internet users, you would on average find that 280,000 of them visit yahoo.com. Alexa expresses reach as number of users per million. Alexa's one-week and three-month average reach are measures of daily reach, averaged over the specified time period. The reach rank is a ranking of all sites based solely on their reach. The three-month changes are determined by comparing a site's current reach and reach rank with its values from three month ago.
***What are Page Views? Page views measure the number of pages viewed by Alexa Toolbar users. Multiple page views of the same page made by the same user on the same day are counted only once. The page views per user numbers are the average numbers of unique pages viewed per user per day by the users visiting the site. The page view rank is a ranking of all sites based solely on the total number of page views (not page views per user). The three-month changes are determined by comparing a site's current page view numbers with those from three month ago. Alexa, an amazon company